A bucket of fruit gets posted to Instagram. Said bucket of fruit gets seen by over 361,000,000 people. Is it a magic bucket of fruit??...

We all know that things move fast in the digital realm; really fast. But so fast that our post from last week about influencer marketing...

As George Clooney is to the Gen Xer's, so the influencer is to Gen Z. Charli D'Amelio, Kylie Jenner, KimK. They are literally famous for...

Customer service has always been of import to a brand, however in the world of social media marketing, customer engagement and users...

Despite the fact that is is something that many of the older generation can't seem to understand, social media and the opportunities it...

Behind every social media post is an often unacknowledged desire... we all want to go viral. We hear about it every day: someone's...