The Monash Marketer aka G AlexanderJul 29, 20222 minWhat is #socialcurrency and why do marketers need it?A bucket of fruit gets posted to Instagram. Said bucket of fruit gets seen by over 361,000,000 people. Is it a magic bucket of fruit??...
The Monash Marketer aka G AlexanderJul 29, 20222 minIs #mavenism the new influencer marketing for digital comms?We all know that things move fast in the digital realm; really fast. But so fast that our post from last week about influencer marketing...
The Monash Marketer aka G AlexanderJul 22, 20222 minSo your brand wants to engage in #influencer marketing?As George Clooney is to the Gen Xer's, so the influencer is to Gen Z. Charli D'Amelio, Kylie Jenner, KimK. They are literally famous for...
The Monash Marketer aka G AlexanderJul 21, 20222 minWhy #customerengagement is the new black (don't be Pepsi)Customer service has always been of import to a brand, however in the world of social media marketing, customer engagement and users...